Director of Innovation
In my 10 years at GoodBrand I’ve been working to demonstrate the case for change, provoke and inspire the right kinds of clients and scale our approach to make it more accessible to visionary brand owners.
This has required giving complex and inaccessible sustainability strategies and content the same kind of mainstream appeal that marketing and advertising has enjoyed for decades. We’re achieving that with every new project and challenger client that we work with.
I believe GoodBrand represents the future – of business, of brands and their successful interaction with people and society. In a world where the value of business is being redefined so rapidly, we’re helping challenger companies shape the future.
Area of Expertise
Brand Strategy | Sustainability | Business Strategy
Client and Work Experience
Oxfam | Nike | Microsoft | Friends of the Earth | Boots