I have been a part of GoodBrand since its inception in 1998 and returned to the frontline as CEO in 2018. Over the past twenty years, we have enjoyed creating and testing new strategies for global companies and their brands using our proven Sociovation® framework. I look forward to sharing our impact-led innovative services with a broader group of clients, impact investors and business schools in the years to come.

Our executive education offering continues to develop through relationships with Durham University Business School and the Gustavson School of Business, University of Victoria. I enjoy engagement with companies like China Railways as a visiting professor to Chinese based business schools too (China Europe International Business School and the International Business School Suzhou).

GoodBrand brings together talented partners across the world and at our London base. We love co-creating with clients despite all the challenges that businesses face in finding actionable and inspiring solutions.

We continue to learn (and teach a bit).