Diverse skills and experience from the corporate sector, general management, brand consultancy, sustainable development, NGOs and academia, with expertise in diverse major markets and cultures.
James Wallis
Director of strategy
We believe that the role of business is changing fundamentally. The leaders of the future will be those who build new, inclusive models of value creation, inspired by the challenges facing humankind.
My role at GoodBrand is to help businesses ask and answer the right questions about the future, through rigourous, evidence driven approaches.
I help them develop visions which unite positive commercial and societal impact, and design systems to mobilise people and capital to deliver them.
Area of Expertise
Marketing Strategy | Sustainability | Experience Design | Business Model Innovation | Qualitative Research
Client and Work Experience
Wagamama | Mastercard | Samsung | Mondelēz | Nestlé
