I believe if brands and businesses know where they are heading in the long-term future, they have much more confidence to plan and innovate successfully today. I use foresight, insight and sustainability skills to help GoodBrand clients deliver future-proofed approaches to innovation and strategy.

The big challenges of our generation, like climate change, poverty and environmental limits, often require significant change and the reimagining of business models and value chains. This can be approached as a painful process of reduction and sacrifice, or, as an opportunity to innovate and create new models and markets that are commercially viable and enrich society. We do the latter!