I believe that business has the power to lead the transition to a sustainable world. By choosing to respond to that challenge with innovation, creativity and courage, individual businesses are able to position themselves at the forefront of this transition. This will not only enable them to have a real social impact, but also give them the competitive edge.

During the Forum for the Future Masters’ year I had placements in central government, business and the NGO sector. I combine knowledge gained through these placements with systems thinking and research skills to provide the GoodBrand team with high quality information. This evidence-base helps us empower businesses to implement ambitious solutions fit for the future.