I believe that a truly sustainable brand – whether a consumer brand or a corporate brand is one that not only understands its purpose and acts on it, but is also one that inherently ties it to its commercial success. It is a profitable brand that grows.
GoodBrand has some twenty years expertise in building such brands, drawing on its extraordinarily talented team of experts in their field. Ranging from impact finance to brand marketing to sustainable supply chain experts, the team works seamlessly together to create truly innovative, game-changing and successful outcomes for their clients.
Within GoodBrand I look after the luxury, personal care and fashion practice.
Area of Expertise
Creating Global Brands with Purpose | Strategy | Marketing Communications | Change | Luxury | FMCG | Fashion & Retail
Client and Work Experience
Unilever | L’Oreal| De Beers| Bain| Marakon