Ten years after launching a successful, independent advertising agency, the realisation had dawned on me that marketing communication had the power to take more responsibility and to be driven not solely by profitability, but also by values. From this realisation, GoodBrand were able to establish their CEE branch in Warsaw which I now lead.

In 2011­ I introduced a pioneering approach to CSR within one of the world’s largest producers of copper KGHM, through the implementation of a design-led approach to business/social problem-solving.

With optimism, resilience, and creativity I believe in being a part of the change that corporations must embrace to improve the quality of people’s lives everywhere. With GoodBrand as your partner, you can make that change for good.