Diverse skills and experience from the corporate sector, general management, brand consultancy, sustainable development, NGOs and academia, with expertise in diverse major markets and cultures.
Gerhard Barcus
Partner ME region
Clients will often ask “how does social innovation enhance my business? Can I combine social value creation with pursuing my business objectives?”
GoodBrand are thought leaders in the social innovation space, delivering against business KPI’s and increasing enterprise value through the work that we do with our clients.
I enjoy working in a fascinating and vibrant region to bring leading-edge social innovation thinking to business leaders, organizations and people who are open to embracing positive change.
Area of Expertise
Strategy | Innovation | Marketing
Client and Work Experience
Coca-Cola | Solico | Birds Eye | Nespresso | Advent International
