Founder & Chairman
I work with clients to turn apparent challenges into potential opportunities. I approach every new business assignment as a blank page and an opportunity to rewrite category conventions with imagination, creativity and lateral solutions to steer the end result towards positive impact.
GoodBrand is a values-led company which has, over the course of 20 years, earned the trust of senior clients who appreciate how we are able to transform their concerns into fresh, innovative programmes and strategies.
We understand the dilemmas that businesses face in the context of sustainable development, and we can translate complex social challenges into inspiring solutions. And crucially, clients enjoy working with us.
Area of Expertise
Imaginative Strategy | Sustainability | Corporate Communications | Innovation | Facilitation
Client and Work Experience
Nespresso | Jacobs Suchard | Terry’s | Mondelēz | Unilever | Danone