Dean Sanders, Founder of
GoodBrand & Company

Dean founded GoodBrand & Company in London in 1997 and has worked internationally helping clients apply social business strategy in their organisations. He has spoken at major CSR conferences, is an alumnus of The Sustainable Enterprise Academy at University of North Carolina and has served in interim roles as director of sustainability for a number of companies. Prior to embarking on a career in corporate social strategy Dean worked ten years for Kraft Foods.

Dean believes that the gradual transition from the current “consumer society” model towards a new paradigm of socially sustainable and eco-effective economics is a second industrial revolution, and that whole business models and categories will simply cease to have relevance, whilst new opportunities for imaginative businesses abound. The new agenda is an exciting challenge to today’s business leaders. Not all will succeed.