Protect our category leadership by establishing a leading social strategy and securing a sustainable supply of highest quality coffee.
Support the global market roll out of a new force in biodegradable plastic materials.
Reestablish category captaincy with key accounts and thought leadership in this increasingly commoditised fixture.
Create an equity-building promotional concept to build consumers' emotional attachment and loyalty to the brand.
Help us create proximity in Poland, an emerging and fast growing market with public concerns about role of multinational business.
Align our portfolio of businesses behind a single, public-facing social vision for energy stewardship that leverages our investments to date.
The quality of GoodBrand’s work, both in terms of their strategic thinking and their undeniable creativity, is second to none and we thank the team for the drive and passion that they bring to every challenge.
GoodBrand understand the need to simplify and recommend clear strategic solutions that address the commercial deliverables. They’ve the skills to work closely with key management within the business and earn their trust and support.
I have worked with GoodBrand since their inception. I have no hesitation in recommending them – and their Sociovation process – to any business leader seeking to gain economic return from sustainability or CSR.
A new kind of leadership is needed for business to
thrive today: managers who can lead with wisdom,
not just talent.
Drawing on the learnings from our global C-suite
survey, The Wisdom Project in collaboration
with ECCLAR, we help business leaders by equipping
them to resolve dilemmas and seize opportunities,
developing principles for personal and organisational
VISION, VALUES, VIRTUES & BEHAVIOURS
In today’s markets, where strategic convergence is rapid and inevitable, social innovation offers new space for differentiation and value creation.
Using our 15-year proven Sociovation® process we identify unique business, category and portfolio opportunities that draw on clients’ proprietary assets to create three-way value for business, consumers and society.
CATEGORY VISION CREATION
BUSINESS MODEL INNOVATION
The seminal difference between successful companies and mediocre ones is the degree to which their people and stakeholders are engaged in the business’ values and direction.
We help our clients harness new purpose within the organisation and with wider stakeholders, creating unique cultural assets and enhancing business performance.
PERFORMANCE GOAL SETTING
Social strategy sits at the heart of today’s most successful brands. As well as exceeding their categories’ table stakes, these brands give people new ways to define and develop themselves.
Our 3D Branding™ model helps brands give consumers a better experience. We use it primarily to help brand owners find expression for social and sustainability assets in their marketing, as well as for building new brands from scratch.
AUDIENCE INSIGHT & SEGMENTATION
BRAND & PORTFOLIO STRATEGY
VISUAL IDENTITY CREATION
BEHAVIOUR CHANGE & COMMS PLANNING
Our unique mix of sustainability and brand strategy offers our clients a more effective and integrated set of outcomes.
Peter is a brand and business consultant with more than 20 years’ experience working in marketing strategy, research, innovation, behaviour change, digital communications and sustainability consultancy. He first joined GoodBrand ten years ago, and is more passionate than ever about its mission.
Gerhard is a visionary leader and strategic thinker. He draws on 30 years in general management, marketing and sales management of branded consumer goods for companies like Danone. He is currently based in Dubai and Tehran and supports GoodBrand in projects in the Middle East.
Ged is known to be a leading agricultural sector marketing strategist, and has worked extensively on analysis and comms strategy for US organic food and beverage companies and NGOs. Ged is founder of the Bill and Melinda Gates Foundation-funded African Organic Farming Foundation, which supports small-scale farmers.
Alistair is the ultimate strategic thinker and problem solver. He has a proven track record for growing businesses internationally having worked at executive level in UK, Europe and Asia for FMCG multinationals.
Matt is a step change marketing veteran with a passion for health and wellbeing. As the CEO of Nestlé UK Food and Beverage Matt ran organisational redesigns and introduced leading edge sustainability, health and wellness programmes. He now sits on the boards of Earth's Own Food Co, Happy Planet food company and Burcon NutraScience, and continues his work in sustainable agribusiness.
Harry is a PPS graduate from Cambridge with keen interests in both politics and design. He is a regular analyst and contributor on both topics, has been drawn by leading companies’ ability to operate effectively in both spheres, and wants to contribute to helping more business to achieve that goal.
Pawel is a keen sociologist, lecturer and author on corporate social strategy. He is founding editor-in-chief of CR Navigator, a well-respected quarterly review which he founded. In his advertising past he was creative managing director at Y&R and creative director at EuroRSCG, having trained at Warsaw and Amsterdam Fine Arts Academies.
Dean is an 18-year social innovation veteran and the founder of GoodBrand. Over that period he has become a highly regarded keynote speaker and has advised many multinational companies on cutting edge sustainability strategy and asset creation, facilitating long lasting partnerships with civil society.
Mike is a keynote speaker on wise leadership, published author and conference moderator. He recently returned from a visiting professorship at China Europe International Business School and has since co-founded Good Leaders Online.
Alan is a social innovator with extensive experience designing support services for social entrepreneurs and sustainable supply chain strategies for multinationals. He previously advised UNDP, consulted at Inter-American Development Bank and co-founded Hub Bogotá.